Smart wristband to track customer data at family entertainment venues

July 23, 2019 //By Rich Pell
Smart wristband to track customer data at family entertainment venues
Tech startup Level8 IoT (Lewisville, TX) has announced the planned release of a smart-band technology for family entertainment venues that combines real-time employee and guest tracking, cashless payments, gamification, and consumer data collection.

Called Intelliband, the electronic wristband solution comprises both a smart band and mobile app and, says the company, will be the first-of-its-kind available to the family entertainment industry. It is aimed at providing amusement centers, trampoline parks, climbing, and other leisure entertainment venues with a fully integrated solution that vastly improves upon guest tracking options - such as various colored-paper wristbands - currently available today.

While automating the ability to track both employees and guests is a key function of the wristband, says the company, the Intelliband also integrates gamification - a points system that turns the experience into a game and entices guests to earn points while at the venue.

"Kids will love the ability to gain points for various activities, such as a game of dodgeball, an attempt at a ninja warrior course or racing up a climbing wall," says Greg Spittle, founding partner of Level8. "Intelliband will track guests' activities, like jumping and climbing, or simply attempting various attractions. Earning points turns the entire experience into one big game, keeping the guests engaged while they're at the facility and driving them back repeated times with the goal of increasing scores and redeeming points."

In addition to gamification and automation, the company says it will incorporate cashless payments into the wristband as well, with the goal of making it easier for guests to enjoy their time at the entertainment center without worrying about cash or cards. The band will automatically deactivate the moment it is removed from the participant's wrist.

Intelliband will track each individual customer's time at the venue, including what attractions they've attempted most, as well as how much money was spent at concessions, gaming, and more. The data retrieved by the software, says the company, will allow operators to tailor their offerings and provide customers with a personalized experience.

Developed in conjunction with point-of-sale (POS) system developer Active8 Software , the Intelliband is planned for


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