Despite current pandemic-related challenges and trends, says the company, it has "doubled down" with development of smart tire technologies.
"When we launched Cerebrum last year  we knew it was the first product on the market to offer real-time tread depth monitoring; so we had to set the bar high," says Keith Ferry, CEO of Cerebrum. "This year we're excited to add the radial tire load measurement feature to our innovative smart tire solution. With the ability to monitor tread depth and tire load, we're enabling an industry shift away from reactionary servicing of tires to proactive, preventative servicing."
The company says it has demonstrated its tread depth monitoring solution on over 500 tires over the past 18 months since launch, with the technology showing a consistent accuracy of less than one millimeter across multiple tire and vehicle types. Initially the company has focused on passenger vehicles and light trucks, providing a convenient solution to consumers through the Cerebrum app.
"Despite advancements in TPMS, the majority of people still do not understand tire alerts and pressure is not the only factor," says Ferry. "We wanted to empower consumers with information in order to improve their safety, efficiency and performance on the road."
With the launch of its tire load monitoring feature, says the company, it aims to expand to fleets where tire wear and efficiency are major cost drivers. The tire load monitoring feature is currently ongoing pilot trials anticipated to conclude by Q2 2021.
The feature will be available to existing customers through a software update without hardware changes, though the company says it is launching additional products for specialty applications. Cerebrum analytics are available through the cloud from a receiver (such as a smartphone), enabling remote monitoring of an entire fleet from any location.