The report, which offers an in-depth analysis of the habits and lifestyles of U.S. smart home users, finds that smart home technologies are narrowing the "digital divide" for older, less tech-savvy consumers. The study, says the company, reveals unique findings about how smart technology is transforming users' daily routines - across ages and regardless of technological acumen - for the better.
The study found that users who were less tech-savvy were more satisfied with their smart homes and twice as many users between 50-54 years of age (60.0%) saying they were "very satisfied" with their smart homes and products than the 25-29 age group. The findings, says the company, revealed that smart homes can be enjoyed by everyone regardless of tech fluency or age, and they can play an important role in narrowing the digital divide by providing all consumers with greater access to easy-to-use solutions.
While smart homes are designed to be universally beneficial, the benefits can be completely unique to every individual. In-depth discussions with a wide variety of smart homeowners revealed details on how smart spaces are providing flexible solutions that adapt to distinctive lifestyles based on users' key values, interests, and hobbies.
For example, respondents aiming for high social status are the only group to place a smart washer's ability to identify the fabric and recommend the best course function in their top three most-used features. This feature is useful for socially active people who want to show their friends something new. When it comes to leisure time, respondents with a passion for gardening placed the remote control/voice command function of smart TVs, refrigerators, and washing machines that provide hands-free home control even in the garden as the top three most-used features.
Among smart home benefits, saving energy was mentioned most frequently by the respondents. Through energy optimization features found in today's newest connected products, smart homes bring a more sustainable way of living to consumers