ON Semi rebrands with eye toward 'sustainable future'

August 06, 2021 // By Rich Pell
ON Semi rebrands with eye toward 'sustainable future'
Semiconductor supplier ON Semiconductor has announced its new name and refreshed brand as a next step in its goal to establish itself as the leading provider of intelligent power and sensing technologies.

The company, now known as Onsemi, says it will have a continued focus on the automotive and industrial end-markets, but with a more focused strategy to drive disruptive innovation that contributes to a sustainable ecosystem of high-growth megatrends such as vehicle electrification, advanced safety, alternative energy, and factory automation. The company also said that it plans to achieve net-zero emissions within the next two decades.

Currently, the industrial and automotive end-markets are responsible for two-thirds of global greenhouse gas emissions, says the company, providing an immense opportunity for it to do its part in achieving a net-zero economy with its intelligent power and sensing technologies.

“We have spent the last several months focusing the strategy, and realigning our product portfolio and investments to deliver market-leading and differentiated technologies to our customers,” says Hassane El-Khoury, CEO and president at onsemi. “We are creating intelligent power and sensing technologies to enable our customers’ success, drive a better future for next generations and create value for our shareholders, always with an eye on sustainability to make the world a better place for everyone.”

Under the new tagline, “Intelligent Technology. Better Future,” the company says that it plans to break through traditional thinking and market barriers to create innovative and game-changing solutions that solve customers’ most difficult design challenges, and support their achievement of their own climate initiatives, propelling the sustainable energy revolution.

Onsemi

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