'Privacy-friendly' Wi-Fi device ID solution unveiled

November 19, 2020 //By Rich Pell
'Privacy-friendly' Wi-Fi device ID solution unveiled
Device identity management company LEVL Technologies has unveiled a device identity solution that it claims redefines device identity management in Wi-Fi networks with a privacy-friendly alternative to the MAC address.

The company's AI-driven LEVL-ID technology takes a full-stack approach to wireless device identification, using data from all seven layers of the Open Systems Interconnection (OSI) stack (including the physical layer) to create a unique, reliable identifier for every device. Addressing consumer privacy, the new technology, says the company, is future proof for wireless networks in Internet Service Provider (ISP), hospitality, enterprise, and public sector segments.

With the increased push for more consumer privacy from device and operating system (OS) manufacturers, many device makers are limiting the use of identifiers such as the MAC address. LEVL-ID allows the Wi-Fi network to accurately identify a device, without accessing or compromising user information, allowing consumer-facing services that rely on the unique device ID to still function, including secure log-in, tailored content, parental control, network optimization, and more.

By taking a full-stack identifier approach, LEVL-ID leverages information from the physical layer of communication through several techniques. Physical layer analysis ensures higher identification accuracy and is not affected by other layers and thus, says the company, future proofs this approach. The technology is passive and part of the network, requiring nothing on the user device.

"The LEVL Technologies team supports major device suppliers in their drive to stronger consumer privacy, specifically on wireless networks," says Dr. Daniel Zahavi, Co-Founder and CEO, LEVL Technologies. "LEVL-ID answers the need for personalization while respecting user privacy, addressing both consumer and network provider concerns. We intend to lead the wireless security market and look forward to accelerating the adoption of this exciting new technology."

The company says that LEVL-ID has been tested throughout 2020 in Wi-Fi networks by major ISPs, with tens of thousands of failure-free connections. The solution can be used across multiple use cases and network environments including the home, enterprise, hospitality, and public Wi-Fi.

LEVL Technologies

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