LiDAR-based retail analytics track entire shoppers' journey

May 05, 2021 // By Rich Pell
LiDAR-based retail analytics track entire shoppers' journey
AI-powered LiDAR platform company Quanergy and in-store analytics company Digital Mortar have announced a technology partnership to provide advanced LiDAR-based people tracking and analytics for retail and other smart spaces.

The partnership combines Quanergy's 3D LiDAR Flow Management platform with Digital Mortar's retail analytics to create what the companies say is a first practical solution for accurate full-journey shopper tracking throughout massive store spaces, including malls, stadiums, and airports. The solution provides an understanding of full shopper journeys and conversion patterns, detailed merchandising analytics, foot-traffic comparisons, forecasting, and visualizations of indoor and outdoor spaces.

The combined solution allows retailers to optimize store layouts and displays to improve the effectiveness and performance of their visual merchandizing, as well as map the complete shopper’s journey. Quanergy LiDAR’s expansive coverage supports retail deployments in stores and spaces of almost any size, from 5000 sq. foot mall stores to broader spaces like malls, multi-level department stores and big-box superstores. In addition to detailed shopper analytics, the LiDAR-based solution enables stores to effectively manage occupancy, enforce social distancing, and increase store security.

"By integrating Quanergy 3D LiDAR Flow Management platform into our solutions," says Gary Angel, CEO at Digital Mortar, "we're opening up a new class of stores to the world of detailed in-store shopper analytics. Quanergy platform allows us to accurately track people throughout the entire shopper's journey, at a much lower cost compared to installing traditional sensor and camera technology - with zero risk to personal privacy."

Quanergy’s 3D LiDAR technology provides high accuracy, precise people tracking without capturing or storing any personally identifying information (PII) to meet international privacy regulations. The company's LiDAR sensors also feature flexible mounting and a 360-degree field of view for complete coverage of large areas with fewer sensors required, as well as provide reliable performance in any lighting condition and in both indoor and outdoor spaces.

Thanks to its much longer range, Quanergy LiDAR-based people tracking requires significantly fewer devices to install and maintain compared to camera-based solutions, say the companies, thus providing a significantly lower total cost of ownership (TCO) for people tracking in large stores.

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