IBM: Auto brands facing 'digital revolution': Page 2 of 2

September 12, 2019 //By Rich Pell
IBM: Auto brands facing 'digital revolution'
A new study on the future of the auto industry conducted by IBM (Armonk, NY) finds that consumers are becoming less brand conscious, with vehicle cost and convenience becoming more important factors.
study finds, it may also face new workforce challenges: when vehicles deliver personalized digital experiences and AI and autonomy are standard features, automakers must possess the critical new skills that will remake their workforce - currently over eight million people - from top to bottom. The industry, says the study, will need to spend over $33 billion in the next 10 years to bring them up to digital speed. To achieve this, executives expect training and reskilling budgets will drastically increase.

For the study, IBM surveyed 1,500 automotive executives globally to determine what external influences are impacting the automotive industry today, and how they will change the auto ecosystem in the next ten years. Developed by the company's business research organization - the IBM Institute for Business Value - the Automotive 2030 study also surveyed over 11,500 consumers to better understand what they expect from mobile digital experiences.


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