Future of UIs shaping new consumer experiences

February 17, 2021 //By Rich Pell
Future of UIs shaping new consumer experiences
A new analysis from market research and analysis company Frost & Sullivan finds that user interface (UI) technologies have moved beyond the concept of simply representing machines to their users to enabling sophisticated and personalized interaction.

The COVID-19 pandemic, says the firm, has accelerated the use of UIs in healthcare, manufacturing, education, retail, and banking to simplify interactivity and improve engagement.

"The need for adoption of new user interface (UI) technologies to alleviate challenges posed by the global pandemic is immediate but constrained by infrastructure issues such as a lack of 5G networks and capable devices," says Murali Krishnan, Visionary Innovation Group Senior Industry Analyst at Frost & Sullivan. "For futuristic UIs to become ubiquitous, security and privacy will be critical."

"Organizations must prioritize cybersecurity, business continuity plans, and risk assessments," says Krishnan. "Further, the transition to the fifth generation of wireless technology will be critical to the success of UI devices. Its ability to connect 1 million devices for every square kilometer will make 5G the backbone for UI devices and overall connected ecosystems."

According to the report, the global augmented/virtual reality (AR/VR) market is expected to reach $661.40 billion by 2025, at a compound annual growth rate (CAGR) of 86.3% from 2019 to 2025, driven by contactless commerce. Beyond 2030, says the firm, AR and VR will merge, allowing users access to the total reality-virtuality continuum. Meanwhile, the global biometrics market revenue is forecast to reach $54.97 billion in 2025, with next-generation identification, palm vein and behavioral biometrics experiencing significant demand.

"UI technologies," says Krishnan, "will be an important component in the shift from the office to a virtual workplace that is mobile and more flexible, while interactive interfaces have expanded the scope of businesses to engage with their customers and build deep relationships. Technological advances in mixed reality, holographic displays, computer vision and wearables will create new application opportunities."

New technologies are expected to drive growth opportunities in the short term as the adoption rate for user interfaces rises and organizations realize the productivity gains created by UI technologies:

  • Biometric technologies: With vendors integrating biometric technologies with AI and machine learning, there is

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