Data validation platform combats digital fraud, deepfakes

March 26, 2020 //By Rich Pell
Data validation platform combats digital fraud, deepfakes
Digital data validation platform Attestiv (Natick, MA) has announced its company launch with a Series Seed funding round of over $2 million.

Designed to address digital fraud and rapidly emerging deepfake technology, the company's platform uses AI and blockchain technology to validate and secure the authenticity of digital media and data and also help to combat fraud and disinformation. The platform, says the company, offers a foundation for applications and third-party integrations that use AI and blockchain ledger fingerprinting to provide enterprise solutions for the insurance, IoT, media, and related industries.

"Attestiv represents the new standard for photo and media authentication across many business sectors," says co-founder and CEO Nicos Vekiarides. "Trusted photo and media workflows bring value, integrity, and efficiency to a variety of industries."

The Attestiv Platform, says the company, is based on technology that uses AI-based "perceptual fingerprinting" on a blockchain (distributed ledger), enabling the following digital media to become virtually tamper-proof:

  • photos
  • videos
  • documents
  • sensor data
  • telemetry data
  • metadata

The technology, says the company, is enterprise ready, storage agnostic, and ledger agnostic, interoperating with a variety of distributed ledgers, both public and private.

The company's co-founders - Nicos Vekiarides (CEO), John Bates (CTO), and Mark Morley (COO) - have backgrounds in enterprise data storage, networking, and cybersecurity. The seed funding round was led by Castle Island Ventures, along with Plug and Play Ventures and Mentors Fund.

Attestiv

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