CES 2021 was largest digital tech event

January 15, 2021 //By Rich Pell
CES 2021 was largest digital tech event
The Consumer Technology Association (CTA) trade association has announced that the first-ever, all-digital CES 2021 (which concluded January 14) made history as the largest digital tech event.

The all-digital event, which is owned and produced by the CTA, featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming, says the organization.

"The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business," says Gary Shapiro, president and CEO, CTA. "CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow."

CES 2021, which kicked off Jan. 11 with Media Day, featured 19 press conferences with companies including Bosch, Canon, Caterpillar, Hisense, Intel, LG Electronics, Mercedes-Benz, Panasonic, Samsung Electronics and Sony breaking news and launching products. Trends from Media Day focused on "the home" with innovation that personalizes work, health and entertainment at home, as well as advancements in transportation and mobility.

According to CTA, almost 2000 companies launched products during the all-digital CES 2021, including almost 700 startups from 37 countries. Exhibiting companies included tech giants, such as Intel, LG Electronics, Panasonic, Samsung Electronics and Sony, as well as non-traditional tech companies, from AARP to Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L'Oréal, Moen and Procter & Gamble. New companies exhibiting at CES 2021 included ASUS, BioIntelliSense, Bose, Sono Motors and Volvo Penta.

"The industry came together digitally at CES 2021," says Karen Chupka, executive vice president, CES. "This was a medium for companies to make announcements, launch products and connect with their audiences. The all-digital format brought new voices to the tech conversation."

Major keynote announcements included:

  • Verizon: Hans Vestberg, chairman and CEO of Verizon, demonstrated the immersive 5G experience across sports, education, connected communities and live music, and announced partnerships with the NFL,

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