TomTom Telematics will accelerate Bridgestone on its transformation to becoming a mobility solutions leader, and the combination of both companies’ offerings will allow Bridgestone to cross-sell tires and solutions to a larger customer base. Furthermore, the data access will enhance Bridgestone’s virtual tire development and testing as well as connected tire innovation benefiting all customers including automotive OEMs.
The acquisition is to be seen against the backdrop of new social, economic and technological megatrends pushing the pace of change in the automotive industry and the future of vehicles is connected, autonomous, shared and electric, Bridgestone explained. In that context, Bridgestone has identified digital mobility solutions and fleet solutions as a strategic priority. This is reinforced by the growing importance of fleets over individually-owned vehicles for transportation of people and goods.
This latest investment builds on previous work at Bridgestone to strengthen its digital capabilities in EMEA. The company already has built capabilities in data collection from sensors, data platforms and analytics. This has resulted in the launch of a range of digital solutions and applications such as Tirematics, Mobox, and FleetPulse.