Blockchain tracks fresh tuna from 'ocean to table'

March 12, 2019 //By Rich Pell
Blockchain tracks fresh tuna from 'ocean to table'
Canned seafood producer Bumble Bee Foods (San Diego, CA) has announced that it is using enterprise software company SAP's (Walldorf, Germany) blockchain platform to track its products from the ocean to the table.

The first food company to incorporate SAP blockchain technology into its production, Bumble Bee Foods is using the SAP Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the consumer's dinner table. The move, says the company, is designed to improve seafood traceability as more consumers demand to know their food is safe and sustainably sourced.

With the blockchain technology, consumers and customers will be able to easily access the complete origin and history of Bumble Bee Foods' Natural Blue by Anova yellowfin tuna simply by using their smartphones to scan a QR code on the product package. Information about the fish-to-market journey includes the size of the catch, point of capture, and the fishing community that caught it, as well as insights to verify authenticity, freshness, safety, fair trade fishing certification, and sustainability.

"With SAP, we have the ability to track fish the moment it's caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line," says Bumble Bee Foods Chief Information Officer Tony Costa. "Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP's blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it's been sourced fairly according to our commitments to the International Seafood Sustainability Foundation."

Blockchain technology allows companies to store data and create a tamper-proof supply chain history, which can be shared and seen by each participant. As a result, says the company, it sees blockchain as the safest possible way to share data between parties because it is incorruptible and verifiable.

Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, part of SAP Digital Business Services says, "This solution is an


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