Automated vehicle coalition formed to educate public

January 18, 2019 //By Rich Pell
Automated vehicle coalition formed to educate public
A coalition of industry, non-profit, and academic institutions has launched a campaign designed to inform both the public and policymakers about the potential and the reality of advanced vehicle technologies and self-driving vehicles.

Comprising industry, safety, mobility, and secure energy advocates, the Partners for Automated Vehicle Education (PAVE) aims to promote understanding of "today's tech and tomorrow's possibilities." To do so, the coalition says it will hold events across the country to introduce driver assistance and self-driving technology to consumers and policymakers; hold educational workshops to help federal, state, and local officials make informed policy decisions; and develop educational materials to distribute to retail sales and customer service personnel.

"The members of this coalition come from a wide variety of interests," says Deborah A.P. Hersman, president and CEO of the National Safety Council, which, along with Audi of America, will serve as inaugural co-chairs of PAVE. "But we share two beliefs: A belief in the potential for advanced technologies, including automated vehicles, to transform the safety, mobility, and sustainability of transportation; and a belief that fully informing the public is essential to meet that potential."

Mark Del Rosso, President, Audi of America adds, "Traditional automakers and newcomers are investing billions of dollars in the technology that will make automated vehicles possible. PAVE recognizes the need to invest in public information - in making sure consumers and policymakers understand what's real, what's possible, and what is rumor or speculation."

PAVE says it will seek to bring realistic, factual information to policymakers and the public so consumers and decision-makers understand the technology, its current state, and its future potential - including the benefits in safety, mobility, and sustainability. The group will sponsor hands-on workshops in partnership with SAE International to give consumers the ability to see, touch, and feel developing autonomous vehicle (AV) technology.

The coalition will also hold policy workshops in partnership with major academic institutions such as Stanford University's Center for Automotive Research to help policymakers understand AVs and their potential. And it will produce a website and social media content designed to reach broad audiences with factual, digestible information about AVs and


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