Through the App field trials, the company is also rolling out location-based services - where the wine bottle held by a consumer knows where it is and adapts the content - with self-translating wine bottles to follow in 2020. For example, a European traveler in Asia, could easily view information about a wine, which changes if they are within a winery's boundaries, in a language they can fully comprehend.
"Through Winerytale," says Chaffey, "the wine industry is becoming an early adopter of technology that has the potential to be used across multiple industries like pharmaceutical and grocery. It will just build on our current internet-based consumer habits. Want to know something about a product? Ask your artificial intelligence and augmented reality-powered App!"