According to Chaffey, "Being able to tailor marketing to a person's exact location offers tremendous advantages to wineries, particularly in the international market."
For example, a European traveler in Asia, can now easily view information about a wine, which changes if they are within a winery's boundaries, in a language they can fully comprehend.
"The marriage of artificial intelligence and augmented reality is a great example of how it can deliver value for everyday consumers," said Chaffey. "But more than anything, this is about creating even greater value for wineries. The amount of information a winery can now supply to a consumer is huge, leaving unfathomable marketing opportunities for astute businesses."
The Winerytale app is a unique platform allowing wineries to present stories using the medium of augmented reality. It enables wineries to easily manage their own content and present authentic anecdotes, with video images and links in social media, in a substantially effective means.
Chaffey further explains the latest location-aware intelligence and what it means. "Right now, we're working on a fantastic new model perfect for wineries.
Consumers who scan the bottle label will see the story behind the winery, no matter where they are in the world. However, if they're actually at the winery then the label can show a completely different story."