The Ally + MONOPOLY augmented reality (AR) game, says the company, turns six American cities into a live MONOPOLY board game to promote financial literacy in a fun and engaging way. Participants across the country will have a chance to win up to $50,000 in cash, a new Jeep Wrangler, and other prizes totaling $1 million, all while learning smart money tips and supporting Junior Achievement.
"More than two in five (41%) Americans say they don't feel as confident as they'd like in their knowledge of money concepts," says Andrea Brimmer, chief marketing and public relations officer of Ally. "We get it - thinking about money and how best to manage it can be daunting, but gamification is proven to help."
"Ally + MONOPOLY is part of our ongoing strategy to make the 'money talk' less intimidating, giving people the confidence to talk about saving and spending, making investments, buying a home, and how to recover if they have a financial stumble," says Brimmer. "I think players are going to have a blast with this game - learning about money, winning some great prizes, and hopefully taking actions that will change their lives."
According to a recent survey of over 2,000 U.S. adults age 18+ conducted for the company, four in five (81%) Americans say money-related board games are helpful in teaching basic money concepts, while seven in 10 who played money-related games as a child (71%) say doing so helped make them more comfortable with money concepts. When asked to recall their earliest experiences with money concepts, more than one-third (34%) of Americans said it was playing with money-related board games.
Jonathan Berkowitz, president of Hasbro brands adds, "The MONOPOLY game is a staple in many households, helping to teach children the value and responsibility of money at a young age in a fun and memorable way. MONOPOLY acts as a stepping stone to build children's financial literacy for