AR game turns U.S. cities into virtual Monopoly gameboard

October 21, 2019 //By Rich Pell
AR game turns U.S. cities into virtual Monopoly board
Bank holding company Ally Financial (Detroit, MI) has announced that it is turning some American cities into an augmented reality (AR) boardgame to both promote financial literacy and offer a chance for participants to win a total of $1 million in prizes.

The Ally + MONOPOLY augmented reality (AR) game, says the company, turns six American cities into a live MONOPOLY board game to promote financial literacy in a fun and engaging way. Participants across the country will have a chance to win up to $50,000 in cash, a new Jeep Wrangler, and other prizes totaling $1 million, all while learning smart money tips and supporting Junior Achievement.

"More than two in five (41%) Americans say they don't feel as confident as they'd like in their knowledge of money concepts," says Andrea Brimmer, chief marketing and public relations officer of Ally. "We get it - thinking about money and how best to manage it can be daunting, but gamification is proven to help."

"Ally + MONOPOLY is part of our ongoing strategy to make the 'money talk' less intimidating, giving people the confidence to talk about saving and spending, making investments, buying a home, and how to recover if they have a financial stumble," says Brimmer. "I think players are going to have a blast with this game - learning about money, winning some great prizes, and hopefully taking actions that will change their lives."

According to a recent survey of over 2,000 U.S. adults age 18+ conducted for the company, four in five (81%) Americans say money-related board games are helpful in teaching basic money concepts, while seven in 10 who played money-related games as a child (71%) say doing so helped make them more comfortable with money concepts. When asked to recall their earliest experiences with money concepts, more than one-third (34%) of Americans said it was playing with money-related board games.

Jonathan Berkowitz, president of Hasbro brands adds, "The MONOPOLY game is a staple in many households, helping to teach children the value and responsibility of money at a young age in a fun and memorable way. MONOPOLY acts as a stepping stone to build children's financial literacy for


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