The technology, which is currently being used in the company's brick-and-mortar Amazon Go grocery stores, automatically tracks and charges for the items shoppers take from the shelves. Now, the Wall Street Journal reports that Amazon is testing out its cashierless technology in bigger stores.
According to reports, Amazon is testing out the technology in a space in Seattle that is formatted like a large store. The obvious eventual candidate for any new deployment of the technology is Whole Foods Market, which Amazon acquired for $13.7 billion in 2017.
Reportedly, the technology - which uses hundreds of cameras and sensors that track both items and shoppers - faces significant challenges in larger stores. Higher ceilings - where the cameras are currently mounted in Amazon Go stores - and a greater number of items are apparently key issues faced in the larger space.
Currently Amazon has seven Amazon Go stores open to the public, with as many as 3,000 locations planned by 2021.