The report offers the firm's five 2020 predictions designed to help CIOs and their business counterparts tackle the rapidly changing internet of things (IoT) landscape to deliver and enable connected products and business operations.
"The internet of things (IoT) is proliferating across consumer products, industrial operations, and supply chains," says Frank Gillett, VP, Principal Analyst at Forrester. "In 2020, business use of IoT will keep expanding as it's added to more products and business operations. Just as the market has come to expect updated digital experiences, it will begin to expect the same from experiences in the physical world."
The report includes the following IoT predictions:
- Smart speaker displays will proliferate. In 2020, Amazon, Baidu, and Google will drive major adoption of smart displays - smart speakers that have a phone, camera, or tablet-sized screen to enable visual responses and interactions. These devices will also play a growing role in the workplace.
- A product OEM will be targeted by a ransomware attack. Cyberattackers have so far targeted companies with ransomware by hacking their internal computer systems. But in 2020, we expect to see attackers instead go after the company’s products in the hands of customers. They will block connection or operation of connected products such as home lighting or manufacturing machinery until the product maker pays a large ransom.
- A major product-as-a-service ecosystem will launch. Connected products create a constant communication flow between customer and product maker, which also creates ongoing costs for product makers, who need to monitor experiences and send software updates. To offset these costs, OEMs are seeking new revenue sources for their connected products. In 2020, we predict a major consumer or B2B provider will convert from product sales to an IoT services offering, backed by partners in an ecosystem.
- IoT architects will integrate 5G into new designs. 2020 will bring 5G to IoT devices, which have traditionally transmitted data using low-power wireless personal area networking