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Wi-Fi smart bulb priced for the masses

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By eeNews Europe

Qube LED bulbs are designed to connect a smart home to devices and Bluetooth-emitting wearables – all without a hub – to create lighting automations that can be controlled with the tap of a finger. Qube comes complete with 16 million colours and is available for pre-order on Indiegogo.

Qube argues that home users can easily spend more than $500 when transitioning all the lights in their homes to smart bulbs. This includes the cost of any wiring, the actual bulbs and a hub to interface with the lights. Ultimately, the high cost of smart home products prevents widespread adoption of smart technology by consumers. 

"We recognise that existing smart bulb solutions are too expensive for consumers to reap the full benefits of smart lighting – especially because they need more than one or two bulbs to see results," saya Joo Siong, co-founder and VP of products for Qube. "With Qube, we have big plans to disrupt the smart bulb market by offering a truly affordable and smart light bulb to the masses."


The newest entrant in the smart bulb market, Qube claims to be the most affordable multi-coloured offering. Qube is a plug-and-play solution which works with iOS, Watch OS and Android operating systems. With its built-in Wi-Fi, Qube is designed to be easy to use and install. And with Qube being connected to a home router on a 24/7 basis it is possible for users to control the bulbs from anywhere in the world, at any time.

A free app enables users to control their home lighting easily. Qube lighting can be set for different moods, or even change to the beat of music. It can also be set up to wake users when the alarm clock goes off or be synced with a smartphone weather app. The Qube app can also send notifications when bulbs are left on and no one is home.

Qube is focusing its initial sales strategy direct to consumers online. By doing so – there is no need to build in retail margins, which drives up the purchase price. Qube also works differently from other smart bulbs such as LIFX or Philips Hue. Instead of relying on Geo-Fencing technology, Qube relies on nearby smart BLE wearables to know a person’s relative position at home with room-level accuracy which creates positional-based automations within the house itself.

For instance, a user could walk into a room and Qube recognises that a person has entered – automatically switching on the lights to their preferred colour setting. This feature can be used to find any lost BLE devices by lighting up the bulb closest to it. Qube also integrates with IFTTT and can be used, for example, to alert if a child has arrived or left home using the IFTTT email function.

Qube is now available for pre-order on Indiegogo and priced at $16 for early adopters. First units are slated to ship in April 2016.

Qube Wi-Fi Smart Bulb IndieGogo page


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