Smart homes evolving to adapt to diverse lifestyles

Market news |
By Rich Pell

The report, which offers an in-depth analysis of the habits and lifestyles of U.S. smart home users, finds that smart home technologies are narrowing the “digital divide” for older, less tech-savvy consumers. The study, says the company, reveals unique findings about how smart technology is transforming users’ daily routines – across ages and regardless of technological acumen – for the better.

The study found that users who were less tech-savvy were more satisfied with their smart homes and twice as many users between 50-54 years of age (60.0%) saying they were “very satisfied” with their smart homes and products than the 25-29 age group. The findings, says the company, revealed that smart homes can be enjoyed by everyone regardless of tech fluency or age, and they can play an important role in narrowing the digital divide by providing all consumers with greater access to easy-to-use solutions.

While smart homes are designed to be universally beneficial, the benefits can be completely unique to every individual. In-depth discussions with a wide variety of smart homeowners revealed details on how smart spaces are providing flexible solutions that adapt to distinctive lifestyles based on users’ key values, interests, and hobbies.

For example, respondents aiming for high social status are the only group to place a smart washer’s ability to identify the fabric and recommend the best course function in their top three most-used features. This feature is useful for socially active people who want to show their friends something new. When it comes to leisure time, respondents with a passion for gardening placed the remote control/voice command function of smart TVs, refrigerators, and washing machines that provide hands-free home control even in the garden as the top three most-used features.

Among smart home benefits, saving energy was mentioned most frequently by the respondents. Through energy optimization features found in today’s newest connected products, smart homes bring a more sustainable way of living to consumers while keeping their energy bills low. These findings, says the company, show that the smart home can become an important auxiliary means of eco-life.

“The homes of the future will be flexible living spaces that provide solutions adapted to each individual’s unique lifestyle,” says Lee Jeong-seok, LG Electronics senior vice president and head of LG’s Global Marketing Center. “LG ThinQ presents the vision of a better, more intelligent way of living by delivering AI solutions that allow next-level home automation and connectivity. At LG, we believe in bettering the lives of consumers in every aspect, and LG ThinQ will be key to making all this possible.”

For the full report, see the 2021 LG ThinQ Smart Home Report.

LG Electronics

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