Samsung Cinema LED screen for next-gen movie theaters

Samsung Cinema LED screen for next-gen movie theaters

New Products |
Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics officially launched its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theatre” name moving forward.
By Rich Pell

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Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.

Available in variations extending between 5 and 10.3 meters in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big-screen content.

Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.

Next on the company’s roadmap will be the 3D Onyx Cinema LED screen, making 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers will be able to enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters, claims Samsung.

Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theaters Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.

As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor HDR-compliant pictures that shine on the Onyx screen.

Samsung Onyx – https://displaysolutions.samsung.com

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