Fossil Group, PUMA team on smart wearables

Fossil Group, PUMA team on smart wearables

Business news |
Fashion designer and manufacturer Fossil Group (Richardson, TX) has announced that it has signed a global license partnership agreement with sports footwear, apparel, and accessories maker Puma SE (Herzogenaurach, Germany).
By Rich Pell


In the partnership, the two companies will collaborate on the design and manufacturing of Puma-branded watches and smartwatches. The new products will be available through select department stores, specialty retailers, and e-commerce channels in Fossil Group’s global network.

“Puma is one of the world’s leading sports brands,” says Kosta Kartsotis, chief executive officer, Fossil Group. “We are excited to partner with them and bring our world class design and distribution capabilities to the Puma watch collection.”

Bjørn Gulden, CEO of Puma says, “Time makes or breaks athletes, which is why the right partner for watches and wearables is particularly critical to our brand. We are pleased to team up with Fossil Group, whose strong focus on innovation will help us make products that fit the needs of our consumers and the world’s fastest athletes.”

Reports speculate that the Puma wearables will likely use Google’s Wear OS (formerly known as Android Wear). The Fossil Group has adopted the Google smartwatch platform in previous products. The company reportedly currently has wearables for 14 brands in more than 300 styles, distributed in 50 countries and in 21 languages.

According to market research firm IDC, the global wearable technology market is set to surge in popularity over the next few years, driven in part by new vendors – particularly fashion brands – and the inclusion of cellular connectivity. The Puma-branded products are planned to hit the market in 2019.

Fossil Group

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