Consumers comfortable with smart home products, says survey

Market news |
By Rich Pell

Based on its inaugural TraQline Smart Home survey, says the company, internet connected homes have gone beyond niche early adopters with 56% of Americans feeling comfortable with IoT technology and 69% of households reporting owning a smart product. In addition, 35% of consumers reported having bought a smart product within the past six months.

“Of the 2,045 households surveyed, nearly 70% owned a smart home product,” says Brennan Callahan, a director of National Accounts for TraQline. “For those smart products owned, over 60% of the time consumers are extremely interested or very interested in buying another. This shows the value consumers place on the convenience of smart home products.”

Launched in November 2018, the TraQline Smart Home survey covers penetration and purchase of smart home products, as well as the usage and attitudes of consumers – including who’s using the products and how often. Other takeaways from the recent survey, says the company, include the following:

  • The top three factors influencing a consumer’s smart product purchase are price (68%), ease of use (50%), and security concerns (37%)
  • 39% of consumers surveyed indicate that they plan to purchase a smart thermostat within the next six months, while 44% intend to purchase a smart home security camera
  • 40% of smart products are used two or more times a day

The company’s TraQline Smarthome market data provides additional usage and attitudes for 27 different categories, measuring attributes such as: why people purchase, who in household uses smart functions, type of devices controlled by Alexa and Google, importance of smart home features, features desired, and more.

The Stevenson Company

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