Study promises to shed light to Apple's car plans

January 17, 2017 // By Christoph Hammerschmidt
More or less everybody in the automotive industry is watching closely iPhone provider Apple. Across the industry it is considered a matter of fact that in its project Titan, Apple is developing a veritable car – probably an electric, autonomous vehicle, but the company is very secretive. Now Market research company Frost & Sullivan has published a study that fathoms out Apple’s options and how the vehicle probably will look like.

Frost & Sullivan has worked out two scenarios for the Apple car: Scenario one anticipates an autonomous electric vehicle; scenario two takes a closer look at the Apple car’s shape and role as a service. The first scenario describes potential car features, Apple’s product strategy, revenue projections and manufacturing plans. Scenario number two is focusing on Apple’s services as a solution provider for connected services and vehicle-related service offerings, including CarPlay, partnerships, investments, and computing hardware (“iBrain”).

In its Scenario Analysis of Apple’s Strategy to Enter the Car Industry, Forst & Sullivan experts discuss the potential products and services that Apple could eventually offer through its Project Titan. The study also explores the rationale behind Apple’s interest in the automotive industry and details the most probable service and product the public can expect for release by 2021.

“Apple’s entry into the automotive industry will help it complete its ecosystem, comprising devices software, cloud storage, and home kit thereby, offering seamless access to personal data both at home and on the move,” notes Frost & Sullivan Mobility Research Analyst Ajay Natteri. “Its acquisition of companies in the field of artificial intelligence and machine learning indicates interest in creating a service solution for the automotive industry that could revolve around the iPhone.”

More information about the analysis: https://goo.gl/7RQ5D9

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