Invertex uses artificial intelligence (AI) and 3D scanning and imaging to analyze users' feet and suggest shoe models and sizes for best fit. According to Nike, the Invertex team will now "focus on building groundbreaking innovations to help Nike serve millions of members around the globe."
"The acquisition of Invertex," says Nike Chief Digital Officer, Adam Sussman, "will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point."
Invertex' mobile applications instantly capture and analyze a person's anatomy in detailed three dimensions. This allows a customer-specific e-commerce experience and enables clients to create mass customization product lines.
Invertex is the second digital technology focused acquisition in less than a month by Nike. In March, it acquired consumer data analytics company Zodiac Inc.
The terms of the Invertex deal were not disclosed.
3D imaging technology changing consumer retail experience
Box size measurement app uses only one step
AR shopping could revitalize brick & mortar, says study
Apple, Nike settle Fuelband fitness tracker lawsuit