Nike acquires computer vision firm

April 13, 2018 // By Rich Pell
Footwear and apparel maker Nike (Beaverton, OR) has announced that it has acquired computer vision firm Invertex Ltd. (Tel Aviv, Israel) in a move designed to further strengthen its digital technology platforms.

Invertex uses artificial intelligence (AI) and 3D scanning and imaging to analyze users' feet and suggest shoe models and sizes for best fit. According to Nike, the Invertex team will now "focus on building groundbreaking innovations to help Nike serve millions of members around the globe."

"The acquisition of Invertex," says Nike Chief Digital Officer, Adam Sussman, "will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point."

Invertex' mobile applications instantly capture and analyze a person's anatomy in detailed three dimensions. This allows a customer-specific e-commerce experience and enables clients to create mass customization product lines.

Invertex is the second digital technology focused acquisition in less than a month by Nike. In March, it acquired consumer data analytics company Zodiac Inc.

The terms of the Invertex deal were not disclosed.

Nike

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